Give your business some S O U L through branding!
One way to accomplish this is by having a captivating About Me page. Who are you and why did you get started? I personally love reading my clients' About pages and seeing the interesting backgrounds they come from. It's a beautiful way to connect with your tribe and attract your ideal customers/clients.
Don't be afraid to be authentic and be yourself. You are your brand and you're allowed to showcase that to the world! Speak from the heart, double-check your spelling and grammar and you're well on your way to creating an authentic brand.
As always, reach out if you need some help!