Tip of the day: Keep it above the fold!
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Ok sorry for the laundry pun, I had to! But seriously, your visitors should know exactly what your site is all about without having to scroll at all. You can include a short message, photos, and even a CTA right there at the top of your homepage to achieve this. And, of course, your visual branding says A LOT about you/your business.
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As always, I'm here to help if needed. A small investment now means a website you'll have forever. 🌱