Tip of the day: Keep it above the fold!
Ok sorry for the laundry pun, I had to! But seriously, your visitors should know exactly what your site is all about without having to scroll at all. You can include a short message, photos, and even a CTA right there at the top of your homepage to achieve this. And, of course, your visual branding says A LOT about you/your business.
As always, I'm here to help if needed. A small investment now means a website you'll have forever. 🌱