Honey I’m home(page)!
Ok, today we’re talking about the most important part of your website - your homepage! This is like the front door of your website, it’s the part that invites your visitors in. Are your visitors getting the feeling you intended when they come to your site? Are you giving them warm, fuzzy feelings to get cozy and enjoy some time with you? Are you presenting a chic, modern feel so they know you mean business? Are you making them wonder if they got lost along their way because they didn’t find what they were expecting?
Your homepage should tell your visitors exactly who you and your business are right off the bat so they know they’ve come to the right place! You can achieve this through the visual imagery and copy you use.