Your website is no different. You need to strategically embed calls to action throughout your site in order to ensure your visitors take the action you want them to take!
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A few ways to help your visitors take action are...⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
x Use your boldest colour on your palette to highlight the CTA
x Use your accent font
x Use scroll effects on the background image behind the CTA
x Make it easy for them by including a button to guide them to where you want them to go
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As always, I'm here to help💛