Hey there, photography queen!
I see you out there, owning your craft, being a total creative genius, and working your tail off. I can almost guarantee that no matter where you are in your business journey, you wouldn't be upset if more clients that you want to work with started sliding into your DMs and sending email requests your way, right? Well, I'm dedicated to helping you achieve that, so let's chat about the most crucial element of your business' success - your online brand identity. What if I told you that a strategic online identity combined with authentic branding will result in attracting ideal clients who can't wait to hire you? (because hint, it does! Especially for a business as personal and connection-based as yours.)
At Tailor Page Web Design, we wholeheartedly believe:
Effective branding is the result of strategy and authenticity.
Your online identity should represent your business in the best way possible.
Your online identity should connect to your ideal customers and leave a lasting impression.
Your online identity should help you increase your revenue.
What is a Strategic Online Identity?:
Your online identity is everything you do online that represents your business. That means your website, where you hang out on social media, what your social media channels look like, what you post on social media, what you write about in your blog, and anything else you do on the world wide web are all components that make up your online identity. Remember, your clients are most-likely hanging out online so everything you do on your business platforms is a direct representation of your business. That's why it's so important to ensure you're putting your best face forward online and showcasing what makes your business so special.
Why You Need a Strategic Online Identity:
In the world we live in most people are going to discover you online and those that hear about you somewhere else are going to google you. Your online identity is often the first impression your clients will have with you and you'll want to ensure the impression you leave is a positive one. One that is authentic, represents your business in the best way possible, connects to your ideal customers, and ultimately helps you increase your revenue.
If your business is or will be found anywhere on the internet, a strong and strategic online presence is a must! It will ultimately will help your ideal clients get to know you, like you and what you offer, trust you and your expertise, and book!
How to Create a Strategic Online Identity:
Ok, so now you know how important a strategic online presence is, but how do you create one? Here are some actionable steps you can take to help you reach your goals.
Understand and assess your online identity: We've got to figure out where you are now in order to set actionable steps on where you need to go! If you're not sure where to start, grab my free Online Identity Self-Assessment. With just a few simple questions you'll be able to analyze your current online identity so you can get more strategic with next steps on how to achieve your goals!
Identify your ideal client: In order to create an online presence that's strategic and purposeful, you'll need to identify who you want to attract to your business. This will help you hone in on where your clients are hanging out online and the type of brand they'll be attracted to when searching for a photographer.
Hone in on your online brand identity: Creating a clear brand identity will build a trustworthy and recognizable image for your business online. This is how you'll communicate with your audience visually so you'll want to ensure your brand identity is authentic to you while still appealing to your ideal clientele.
Showcase your brand identity online: Now that you know who you are, what you do, who you serve, and how, it's time to showcase your brand online. Head to all the platforms your ideal clients will be hanging out on and start engaging with them!
If you're not sure where to start, don't worry!
With just a few simple questions you'll be able to analyze your current online identity so you can get more strategic with next steps on how to achieve your goals!